New products with high added value

We define innovation as a concept which applies to the entire process, from the moment a new idea occurs to the customer’s purchase of a new product with an added value.

15% of our sales comes from new products that we did not have five years ago. Our ambition is to increase further the rate of innovation. We spend around 200 million NOK annually on research and development; this is an effort that has gained recognition and support from the European Union, Innovation Norway and the Norwegian Research Council.