When growers evaluate a new solution, the first question is often simple: “Does it increase yield?”
But in high-value crops such as fruits and vegetables, maximizing yield alone does not maximize profit. The real value lies in how much of that yield meets quality standards and reaches the market. This is where Activance NUE creates measurable value.
Let's start with a straightforward example.
In a mandarin orchard:
Control
With Activance NUE
This represents an economic uplift of €960/ha. With an application cost of approximately €150/ha, this corresponds to a return on investment (ROI) of 6:1.
This alone is a strong return. However, it remains conservative compared to the total value created.
In fruit and vegetable markets, not all yield has the same value. In the same trial, fruit size distribution shifted significantly:
Control (per 100 fruits)
With Activance NUE
This shift toward larger, more marketable fruit directly increases the average selling price.
Let's apply pricing assumptions:
When factoring this into the calculation:
Control
With Activance NUE
Now the impact becomes much clearer: an economic uplift of €3,700/ha. With the same product cost (€150/ha), the ROI increases to 24:1.
This example highlights an important but often overlooked point: improving nutrient use efficiency is not just about producing more — it is about producing better.
Activance NUE helps:
For growers, this means:
In many crops, yield gains alone are often not sufficient to justify new investments. But when improvements in quality and price realization are included, the picture changes significantly:
This represents a 4× increase in economic return, driven by improved quality.
This example demonstrates a broader principle: the true value of a solution should be measured in revenue per hectare, not just tonnes per hectare.
Activance® NUE is not just a tool to improve nutrient efficiency — it is a solution that helps growers capture more value from every hectare. By improving both yield and quality, it transforms agronomic performance into real economic impact.